FAQs

Frequently Asked Questions

Straight answers on working with Stephsandy Consulting — websites, Google Ads, paid social, AI search visibility, and analytics.

Do you build custom websites?

Yes, Stephsandy Consulting LLC designs and builds secure, mobile-responsive, conversion-focused custom websites on the GoDaddy platform. Each site is engineered to act as a 24/7 salesperson — complete with fast load speeds, technical search optimization (SEO), and conversion tracking directly connected to Google Analytics 4 (GA4) and Meta Pixel.

I have an old marketing agency I want to replace. Is it easy to switch?

Yes, Stephsandy Consulting LLC manages the entire migration process to make switching agencies seamless and stress-free. While transferring access, domain DNS records, and tracking pixels can be technically tedious, I handle the full credential handover, auditing, and platform transition without interrupting your ongoing business operations.

I've used Facebook and Instagram ads before and they didn't work. What will you do differently?

With more than a decade of digital marketing experience dating back to 2013, Stephsandy Consulting LLC audits your historical ad account, ad creative, and landing pages to fix the exact leaks causing wasted spend. Most paid campaigns fail because they drive traffic to slow, non-converting pages without server-side tracking. I combine targeted Meta lead generation with custom landing page design, warm retargeting funnels, and closed-loop conversion tracking so every ad dollar connects directly to qualified inquiries.

What is Generative Engine Optimization (GEO), and why does my business need it?

Generative Engine Optimization (GEO) is the next generation of SEO designed to ensure your business gets cited, sourced, and recommended inside conversational AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. Traditional SEO optimizes for blue search links, while GEO structures your brand authority, digital footprint, and entity data so AI engines name you as the definitive solution when prospective buyers ask questions.

How do Google Ads and Local Services Ads (LSAs) work together?

Google Ads and Local Services Ads (LSAs) work in tandem to capture high-intent buyers at the top of Google search. Google Ads lets you bid on high-intent transactional search keywords, while Local Services Ads provide a verified "Google Guaranteed" badge with direct pay-per-lead phone calls and map-pack visibility. Stephsandy Consulting LLC manages both channels to maximize local search coverage while preventing budget overlap.

Why do I need both Google Analytics 4 (GA4) and the Meta Pixel?

Google Analytics 4 and the Meta Pixel serve two distinct, complementary roles in your marketing funnel. GA4 is your site inspector: it tracks user intent, traffic channels, page engagement, and drop-off points across your website. The Meta Pixel is your follow-up salesperson: it matches website visitors back to their social profiles on Facebook and Instagram, enabling warm retargeting campaigns for people who browsed your services but left without booking.

What engagement models do you offer?

Stephsandy Consulting LLC works with clients through three flexible formats: fixed-scope Project Sprints (such as a custom website build or analytics overhaul), ongoing Monthly Growth Retainers (managing full-funnel search, social ads, and GEO), and Fractional Head of Growth / Acquisition advisory roles.

Still have questions?

Book a free 30-minute growth strategy session. We'll look at your site, your tracking, and your pipeline — and I'll give you an honest read on where your marketing is leaking, whether or not you hire me.

Schedule Your Free Strategy Call